Drawn from the latest ONS and Census figures for Stratford-upon-Avon, with what ChatFlow does about each.
41.8% hold a degree-level qualification
41.8% of Stratford-upon-Avon residents have a degree-level qualification, above the 29.6% typical of towns in England and Wales. These customers research before they buy and expect precise answers, with the source to back them up.
Most residents work in wholesale and retail trade
The largest group of working residents in Stratford-upon-Avon work in wholesale and retail trade (15.7%), followed by human health and social work activities (10.4%) and education (9.9%). Shift patterns mean many customers can only get in touch outside office hours.
Stratford-upon-Avon had 28,120 residents at the 2021 Census, about 18.9% of everyone in Stratford-on-Avon. Customers there message at all hours, whether or not anyone is at the desk.