Drawn from the latest ONS and Census figures for Southampton, with what ChatFlow does about each.
4.7% more residents since 2021
Growth of 4.7% since 2021 has brought Southampton thousands of new residents. Each one is a customer who has not yet picked a favourite local business.
Evenings and weekends are peak time
Southampton has a higher share of hospitality: accommodation and food businesses than the UK as a whole (9.1% against 7%), and pubs, cafés and hotels field questions at the exact moment staff are busiest serving.
With 9,035 business units in Southampton, customers rarely wait for a slow reply; they message the next business on the list.