Drawn from the latest ONS and Census figures for Nottingham, with what ChatFlow does about each.
Reception phones never stop
Nottingham has a higher share of health and social care businesses than the UK as a whole (8.3% against 5.6%), and reception teams spend much of the day on registration and opening-hours questions that a website can answer.
Evenings and weekends are peak time
8.9% of business units in Nottingham are in hospitality: accommodation and food, above the UK share of 7%. Here, visitors plan their trips in the evening and expect an answer before they book somewhere else.
With 12,375 business units in Nottingham, customers rarely wait for a slow reply; they message the next business on the list.