Drawn from the latest ONS and Census figures for Norwich, with what ChatFlow does about each.
Evenings and weekends are peak time
Norwich has a higher share of hospitality: accommodation and food businesses than the UK as a whole (9.8% against 7%), and hospitality businesses get many of their questions about menus, opening hours and group bookings after the office would normally close.
Retail runs on quick answers
Norwich has a higher share of retail, wholesale and motor trade businesses than the UK as a whole (20.3% against 16%), and a shopper who waits too long for a stock answer usually buys online instead.
Reception phones never stop
7.1% of business units in Norwich are in health and social care, above the UK share of 5.6%. Here, patients and families look for answers in the evening, when reception is closed.