Drawn from the latest ONS and Census figures for Leicester, with what ChatFlow does about each.
New residents, new enquiries
Growth of 4.4% since 2021 has brought Leicester thousands of new residents. Each one is a customer who has not yet picked a favourite local business.
Retail runs on quick answers
Leicester has a higher share of retail, wholesale and motor trade businesses than the UK as a whole (24.4% against 16%), and retail customers ask about stock, delivery and returns before they make the trip.
The first reply wins the tenant
6% of business units in Leicester are in property, above the UK share of 4.4%. Here, listing questions arrive in the evening and at weekends, when offices are closed.