Drawn from the latest ONS and Census figures for Lancaster, with what ChatFlow does about each.
Evenings and weekends are peak time
Lancaster has a higher share of hospitality: accommodation and food businesses than the UK as a whole (9.8% against 7%), and visitors plan their trips in the evening and expect an answer before they book somewhere else.
With 5,485 business units in Lancaster, customers rarely wait for a slow reply; they message the next business on the list.
The largest sector: retail, wholesale and motor trade
Retail, wholesale and motor trade is the largest sector in Lancaster, with 925 business units (16.9% of the total). Answer stock, delivery and returns questions instantly and catch shoppers who would otherwise leave for a competitor.