Drawn from the latest ONS and Census figures for Kensington and Chelsea, with what ChatFlow does about each.
104 businesses per 1,000 residents
Kensington and Chelsea has 104 business units for every 1,000 residents, against about 47 across the UK. When customers have that many alternatives, the business that answers first usually wins the enquiry.
The first reply wins the tenant
Kensington and Chelsea has a higher share of property businesses than the UK as a whole (7.9% against 4.4%), and renters message several agents about the same listing and go with whoever answers first.
Professional time is expensive
20.6% of business units in Kensington and Chelsea are in professional, scientific and technical services, above the UK share of 13.9%. Here, new clients compare several firms at once, and the clearest early answer often wins.