Drawn from the latest ONS and Census figures for Macclesfield, with what ChatFlow does about each.
The largest group of working residents in Macclesfield work in human health and social work activities (17%), followed by wholesale and retail trade (14.6%) and manufacturing (10.6%). Shift patterns mean many customers can only get in touch outside office hours.
Macclesfield had 54,345 residents at the 2021 Census, about 12.8% of everyone in Cheshire East. Customers there message at all hours, whether or not anyone is at the desk.
67% of Macclesfield households own their home, with 17.5% who rent privately and 15.5% who rent from a council or housing association. Local businesses hear from all three, at all hours.