Drawn from the latest ONS and Census figures for Beeston, with what ChatFlow does about each.
45.9% of Broxtowe's residents
52,355 people lived in Beeston at the 2021 Census, 45.9% of Broxtowe's population. That is a lot of customers who would rather message than call.
The largest group of working residents in Beeston work in education (17%), followed by human health and social work activities (15.5%) and wholesale and retail trade (15%). Shift patterns mean many customers can only get in touch outside office hours.
68.4% of Beeston households own their home, with 20.9% who rent privately and 10.7% who rent from a council or housing association. Local businesses hear from all three, at all hours.