1.36m
Insurance and pure protection complaints made to firms in 2025.
ChatFlow answers your policyholders on web chat and WhatsApp from your own wording, sends renewal reminders, and passes anything about a claim to your team or your claims partner with the details already captured.
Example Underwriting
Customer wrote in English, so ChatFlow answered in English.
The same scrutiny as an insurer, usually with a fraction of the staff.
1.36m
Insurance and pure protection complaints made to firms in 2025.
95% vs 18%
In one survey, 95% of UK insurers said they use AI for data ingestion, but only 18% said their AI governance and validation is well established.
31%
Share of new insurance cases at the Financial Ombudsman Service in 2025/26 that were about a declined claim.
Everything below is part of ChatFlow today.
Where your policy system has an API we can connect to (live today with Epic Bridge), customers confirm who they are and then get policy details, balances and documents in web chat.
ChatFlow does not guess at a claim. It takes the reference and the question and hands the conversation to a person with everything already captured.
Send renewal and payment reminders on WhatsApp and answer the replies from your own policy wording.
Every conversation carries sentiment and frustration signals your team can review, so upset customers stand out, and any conversation can be handed to a person.
Customers can write in Polish, Welsh, Urdu or any other language and get an answer in the same language, from the same approved content.
With Liability Shield, each answer from your knowledge base is logged with the source document, section and a confidence score, so your team can see why the AI said what it said.
ChatFlow answers only from content you approve, hands claims and complaints to a person, and logs the source of every AI answer, so you can show your capacity providers how it works.
Employees in non-life insurance, loss adjusting, broking and insurance support across five UK regions, 2024.
Source: ONS Business Register and Employment Survey 2024 (open access, via Nomis), employees in SIC 65120, 66210, 66220 and 66290. ONS rounds these figures.
ChatFlow is set up with you, starting from your own documents and policies.
Already integrated with a Caribbean general insurer's policy system: customers verify their identity, then get their policy details, balance and documents in chat.
Founded by Michael Mullings, who spent over a decade running customer support operations for major financial institutions.
What teams ask us first.
Show us the questions your team answers every day. We will show you ChatFlow answering them from your own wording.